Freshly was a meal delivery service that pride itself as being an healthy option when it comes to premade meals especially for that fast paced on-the-go lifestyle. Because of this, Freshly had wanted to tap into a new market that they have not tried to before; the gamer market.

We wanted to make sure that the activations we did we’re not only genuine and authentic. But relatable as well to the content that the influencer and their community consume. To bring these to life, we enlisted the talent of 3 different content creators across multiple genres in the scene: Yvonne Ng, Mika “RIPMika” Midgett, and Clint “Maven” Evans.

The campaign then had 2 main activations. “Freshly Fresh Finds” is a more regular broadcast series where the influencer sits down with her Freshly meal and watches community found clips for him/her to react to. And the other series is called “Launch Lunching” which is more centered around new game or expansion launches where we have our influencers playing these games all while only taking a quick pause to heat up their Freshly meal, all quick and easy so they can get right back into the game.

We didn’t stop there however, we also wanted to reward our audience with Freshly meals throughout the campaign, as well as gamer authentic swag items like high quality mousepads, custom made Freshly Keycaps, and the grand prize item is a Freshly Fridgewave which is essentially a mini fridge, and a microwave all bundled up together. Talk about convenience!