CGMA 2.0
Creative & Art Direction
Brand Identity
Concept Development
Social
Client: CGMA (MOCK PROJECT)
Agency: Personal
CGMA is an online art school comprised of hand-picked professionals in different fields within the art animation industry. Originally, I had worked on redesigning pages for their website, as well as designed marketing collaterals for their trade shows and for general use.
I’ve decided to apply all my learnings through the years, to revisit their current site in order to analyze and elevate their brand further.
it all starts with a mark.
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Current Logo
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Redesigned Logo
and giving it a purpose.
The redesign was heavily influenced by Bruce Mau’s approach to OCAD U’s logo. I loved the idea of being able to use part of the logo to complete a frame for them as well. I wanted to make it a point to only use student work as part of any public-facing visuals for them.
from there, the students bring the brand to life.
