Niagara Water is a family-owned beverage manufacturer in the US since 1963. The company is constantly looking to producing campaigns that allow for them to give back to the community.

One of the initiatives that I had the opportunity to work with them on is “Hats Off To Charity” where we have their community vote which of 3 affiliated charities should Niagara send a grand donation to for the holidays. All the while gamifying it by rewarding participation with giveaways and prizes.

The campaign was hosted on Woobox, which was a marketing platform built to integrate with any particular Facebook page. The campaign was centered around the concept of giving during the holiday season. And what better way to exercise this by donating to charities for a good cause. We partnered up with National Breast Cancer Foundation, INC., Fisher House, and Children’s Miracle Network Hospitals. Participants had the opportunity to not only cast their votes daily for a charity of their choice. But also had the chance to win prizes for themselves as well for participating.